Santiago Iniguez - Dean IE Business School

EuroBlog 2007 and "Marketing de Proximidad"

Euroblog2007.org: Social Software - A Revolution for Communication? Implications and Challenges for Communication Management and PR.

409 PR professionals from all over Europe participated in the second major online survey of (24 European countries, BA/Bsc=31%, MA/Msc=31%, MBA=7%, 12% from Education & Academia) dealing with the way blogs and social software are changing organisational practice.

"The survey, co-ordinated by the European Public Relation Education and Research Association (Euprera), builds a comprehensive picture of the impact of weblogs, podcasts, RSS, video- and picture-sharing". The results were presented at the EuroBlog 2007 Symposium in Ghent (Belgium) on March 16-18th, 2006.

What is particulary interesting is that the survey shows a dramatic increase from the survey published in 2006 in the use of social software. Key Results 14.03.2007 (PDF 140KB)

Furthermore, referring back to the post of January 20th about Online Marketing España of Manuel Angel Alonso,  I would like to share the presentation below, "Marketing de Proximidad", given by the AECOMO, which they kindly sent us. The presentations given by the Interactive Advertising Bureau Europe were also very interesting (IAB global website).

o en español ->

Innovation, synonymous with Convergence and Entrepreneurship.

On 2 June 2007, Eugenio and Javier Sánchez-Ramade, Spain´s 2006 Entrepreneur Of The Year country winners will be amongst others from 40 countries around the world going to Monte Carlo to be inducted into the World Entrepreneur Of The Year Academy and vie for the title of Ernst & Young World Entrepreneur Of The Year.

I would like to draw your attention that applications for next year´s edition will be accepted from next June onwards.
Will Spain appear for the first time in the Past Global Winners Section? Can we think of anyone who should enter?

Furthermore, CEOs of the most promising private companies, the VC and investor community, and business development, strategy and marketing executives from the largest public technology companies will come together to celebrate the Red Herring 100 Europe Awards at Venture Market Europe in Cannes on March 25-27.

Here are also the Pulver 100 companies to watch in 2007. In their own words: "The Pulver 100 is the first and foremost listing of privately held growth companies that represent the future of IP communications. Originally introduced in 2002, the pulver 100 recognizes companies that have substantial real-world deployments and enjoy significant growth rates". Is interesting to note that many of the companies are also on the Red Herring 100.

How important are these awards to the recognised companies?

o en español ->

Santiago Iniguez is interviewed by Prépa-HEC.org

Santiago Iniguez (IE Business School) is interviewed by Prépa-HEC.org

Prepa HEC is one of the leading independent websites about French Business Schools (Ecoles Supérieures de Commerce) and their competitive exams, providing news, advice, data and analysis. In their forum there are 110,192 messages published, with 5266 members registered. It was created in 1999 by a student.

In the Actualités section the most recent five texts of BizDeansTalk have been automatically published (at the end of the page) for the last few months.