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Sunday, 03 June 2007



You raise an interesting point about the instant nature of news and opinion today as people have access to more information right away than ever before. It's the same reason why it's so difficult for Hollywood to count on big opening weekends to carry subpar films, or for big brands to manage their reputations in a world where every consumer can have an amplified voice. Another good example is our recent effort to "live blog" the Corporate Climate Response event in London at www.climateresponseblog.com last week. We shared the live pulse of the event as it happened and opened it to audiences far outside the few hundred folks able to make the event. The brilliant TedTalks video series from the Ted event are just another example. This is certainly going to be a trend worth watching for all business communicators. Also, just as a side point - I wanted to be sure and let you know that the opinions I voiced about Twitter are my own and don't necessarily reflect those of Ogilvy PR or our entire Interactive Marketing team. Thanks for posting about this important topic.

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